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Swedish bank in support of financial literacy for youth segment

May 8, 2020

Many young individuals in today’s society are finding themselves walking blindly into insolvency issues. Questions surrounding how exactly to fix the root of this problem are a hot topic right now as critics turn to look at schools, parents and banks amongst others for responsibility.

From May 8, Swedish founded Marginalen Bank are turning the corner for Banks across Sweden as they announce their new partnership with children's educational allowance app; Gimi.

Marginalen Bank will offer access to the Gimi app and card to all of their customers for free for one year (usually SEK 469) starting from May 8. For full terms and conditions please visit Marginalen's website

Marginalen Bank pride themselves in providing simplicity to their customers’ financial lives with their products and services. Their collaboration with Stockholm based Gimi comes as a logical step for providing their youth audience with a straightforward opportunity to gain money skills, which they may not have otherwise had access to.

Gimi is an intuitive and fun app used by families around Europe to provide a financial education to children. How does it work? The kids create dreams inside the app and put money to one side for them by making tasks to complete; for Swedish users this can result in a weekly payday onto their Gimi card which is triggered by their parents. Gimi is also available as a free app if users want to simply play with creating chores and dealing with fictitious money.

Haris Serhatlic, Head of Marketing from Marginalen Bank commented;

“We loved the concept of Gimi from the start - being able to manage money in a modern way and doing it together as a family is an important feature which our customers have requested from us.
Marginalen Bank is keen to give children a great option for their finances and we believe that Gimi will give money confidence to so many families in a really fresh way which is why we want to offer Gimi to our customers for free for the first year!
For us, it feels important to give children and young people a safe and secure payment solution and to also give them some basic knowledge of savings and personal finances."

Philip Haglund, Founder of Gimi also added;

“Society in Sweden is increasingly becoming cash free, and with this comes a responsibility to the next generation to make sure they understand how money works.
We have built Gimi to ensure that children grow up learning the basics of money management as a fundamental. Parents should feel in control of money management with their children and be safe in the knowledge that Gimi is supporting their family on the journey too.
We are delighted that Marginalen Bank has chosen Gimi for their youth audience and we look forward to welcoming Marginalen customers to the app. Watch this space!”

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Gimi AB is a registered payment service provider for account information services with the Swedish Financial Supervisory Authority, and is under its supervision.
The Gimi Prepaid Mastercard is issued by Prepaid Financial Services Limited pursuant to a license from Mastercard International Incorporated. Prepaid Financial Services Limited is authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011, firm reference number 900036, for the issuance of electronic money and provision of payment services. Registered Office: Fifth Floor, Langham House, 302-308 Regent Street, London, W1B 3AT. Company Registration number: 06337638. Gimi is an agent of Prepaid Financial Services Limited and offers payment services as agent for Prepaid Financial Services (registration number 902136).



Contact details to Gimi
Philip Haglund, CEO and Founder
philip.haglund@gimitheapp.com

Contact details to Marginalen Bank
Haris Serhatlic, Head of Marketing
Haris.Serhatlic@marginalen.se

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